Posted on

Furlenco & TVF Join Hands To Deliver The Most Hilarious Infomercial!

TD

Furlenco, India’s first and largest online furniture rental company revealed the first look of its infomercial  — Truth or Dare with Dad — in association with web series pioneer, TVF (The Viral Fever), a popular digital content platform, at Pune’s Hard Rock Café on 15th April 2016. The furniture rental giant also announced its expansion plans in the city amidst a mixed audience including media, first few customers of Furlenco from Pune, TVF Team, Furlenco exec team, Members from Lightbox Venture Capital team and many more.

Truth or Dare with Dad is a hilarious sketch between father and son…and friend, as they go through a grueling fun game of Truth or Dare.  Starring everyone’s favorite from the TVF team, Jitendra Kumar (lovingly known as Jeetu!) enjoy the infomercial as Jeetu teaches his Dad the game and learns many a new thing along the way!

Truth or Dare with Dad is written by Chandan Kumar and directed by Raghav Subbu from Team TVF.

Based out of Bangalore, Furlenco was established in the year 2012, followed by its Mumbai launch in October 2015 with the purpose of elevating the living standards of urban aspirers who often end up compromising on their need for a good-looking home due to lack of desirable and convenient solutions. Furlenco gives them access to premium and aspirational products which can be used for as long as it is required, without investing heavily in buying it. After beautifying 5000+ homes in Bangalore and Mumbai in the past one year, Furlenco made its grand entry into the Pune market riding on a campaign with Uber on 1st April. The Pune operations will coincide with launch of three new offerings  including a Chill Zone, Bachelor’s Pad and Sleepover. Customers can place their orders online at Furlenco and get free doorstep delivery and installations within a week. They can also swap furniture annually based on their needs.

Commenting on the launch, Ajith Mohan Karimpana, Founder and CEO of Furlenco said, “TVF is an immensely popular youth-centric digital content platform in our country, which boasts of more than 15,00,000 viewers. The idea of launching an infomercial with TVF came from a simple thought of introducing Furlenco to the youth of this city as well as all the other metropolitan cities, who are also our target group. We aim to make aspirations of Pune’s aspirers more accessible by providing premium designer furniture on rent. They can now Have Everything and Buy Nothing.”

Having pioneered the web series genre in India and created two very successful web series Permanent Roommates and Pitchers,  Arunabh Kumar, Founder & Creative Experiment Officer, The Viral Fever (TVF) says, “Furlenco has made lives of young working professionals simpler without burning a hole in their pockets. As the fan base of TVF is primarily the youth – this collaboration was really exciting for us.”

Added TVF’s Jitendra Kumar who stars in the infomercial and who was present at the teaser launch, “It’s a great concept and I must thank Furlenco for giving an opportunity to anyone and everyone to rent beautiful and aspirational pieces of furniture nicely put in as an experience. Now I do not get a cold feet, thinking of purchasing furniture as disposing them used to be a bigger challenge. With Furlenco I do not have to get tied down to my furniture and with the free swap facility I can get a beautiful looking home every year.”

The infomercial launch event was followed by cocktails and dinner.

From the living room to bedroom and dining, Furlenco makes furnishing a house quick, easy and affordable. Carefully designed & curated, Furlenco’s premium furniture packages come with exquisite soft furnishing, home decor and accessories on a monthly subscription fee. This Pune launch is a part of Furlenco’s nationwide expansion, which it will follow by setting up its operations across every tier 1 city in India. By reaching out to every urban Indian on the move, Furlenco envisions to create a successful global name in the rental furniture service category and provide a seamless rental experience to all its customers.

About Furlenco:
Furlenco, India’s first and largest online home furniture rental company makes furnishing a home quick, easy and affordable, a novel concept unheard of so far. Furlenco’s design process is user-inspired, allowing them to offer furniture that truly enhances customer’s lives. Apart from quick deliveries and free set-up, Furlenco also pairs every unit of furniture with matching home décor and soft furnishing, allowing you to furnish your entire home in one click.

The point to be noted here is that the infomercial within 3 days of it’s launch on TVF Play and YouTube connected largely with the youth and is one of the highest viewed and trending videos on YouTube today. Watch the infomercial below;

Posted on

Find Out Who is Sumeet ‘Miku’ Vyas’ Permanent Roommate!

One actor who has made his presence felt in the world of web series’ these days is Sumeet Vyas. Actor and writer Vyas who has played several small parts in many movies and sitcoms, gained instant recognition and stardom through The Viral Fever’s web series Permanent Roommates. And today on Chai With Shai we have the ‘man’ himself discussing his career so far and his future ahead over a cup of chai and pakodas. Here are some excerpts from our fun chat.

permanent-roommates

Permanent Roommates Season 2 is premiered on 14th Feb. What can the audience expect this time?
Big scale entertainment, more mature plot, stellar cast – full of surprises (gushes), more madness, and a lot of Coooool stuff (smiles).

How did your affaire with Tinseltown start?
I was very weak at studies, so my father put me in an editing studio when I was 16, I started working there full time soon, as I learned very quickly. I worked there for a year or so, and then one day I went to Prithvi theatre to watch a play in which my father was acting, that changed my life. I started working with Ekjute theatre group, then moved on and worked with several other groups and directors, directed plays, etc. simultaneously, I was also doing bits on T.V, as and when I got any opportunity, did a few films, like English Vinglish, Aurangzeb, Aarakshan, Guddu ki gun, Kajariya, and some that are about to release (smiles).

How did your family react to your decision to become an actor?
They were cool, my father is from NSD, he was a little concerned when I left my job at the editing studio, but once he realised how passionate I was about acting, he let me do my thing. My mother has always been a pillar of support for me. So ya, they were cool (grins).

IMG_0986

Your father is a writer, did he give you any tips on writing when you started out as a writer too?
Not really, that’s what I love about him. He lets me have my own journey, allows me to make my own mistakes and learn from them. His suggestions are generally very poetic, which only make sense to me after ten years (laughs), a pattern that has continued since I was born.

Interesting (smiles) so how did you stumble into the world of web-series?
I had seen all the previous videos by TVF. A friend introduced me to them, and I knew Nidhi Bisht, who was in most of those videos, so I called her and told her that I’d love to work with them, and ya, they called me for Permanent Roommates (smiles).

I must say it is a pretty interesting story (smiles). How has been your association with TVF till date?
Very good I’d say, I love their work ethics, we have a lot of respect for each other. And they create a great atmosphere to work in.

How did Bang Baaja Baraat with Y Films materialize?
Well Anand Tiwari and I had worked on an idea long time back, but it didn’t go anywhere, and then we came in touch with Nikhil Taneja who had just joined YRF and he heard the concept and loved it, so we decided to write it afresh. I wrote the dialogues for it and Anand, Amrit Pal Bindra and I wrote the story together.

IMG_0957

Is web-series a lucrative career decision? Would you recommend the same to newcomers?
I guess so, because so far, content is what works on the web, so if your stuff is good, it’s an open medium, just dive in.

Films, serials and web-series you have done every medium of entertainment. So what’s next for you?
A lead part in a film (rubbing his hands and grins).

I am sure you will get one soon (smiles).
Insha Allah (laughs).

Do you think Indian’s are open to experiments when it comes to various genres of entertainment like westerners?
Of course we are, how else would a Game of Thrones, House of Cards, Fargo and other series like them become so popular in India, especially with the youth. They’re nothing we can relate to in these shows and still they work because they are such interesting stories.

True… What are your future plans?
Am writing a series right now, and Permanent Roommates 2 is going to keep me busy for the next 2 months.

IMG_0967

Great! So Sumeet if you are a close follower of our chat series you would have noticed that we have a round where I throw few questions at you and you have to reply in a word or a sentence as appropriate.
Yes… (smiles) I am prepared for that (laughs)

Are you??? (smirks)
Yes… Now don’t scare me (laughs out loud).

Don’t worry as you are new on my series I will be little kind to you (winks).
Thank God!

Okay so here we go… Who is your Permanent Roommate?
My wife (smiles).

Nidhi or Sridevi your favorite co-star?
Nidhi.

Played safe huh?
No seriously (laughs).

What advice will you give the TVF team?
Don’t change

One Night Stands or Committed Relationships?
Whatever gets you good sleep in the night (winks).

Clever (smiles). The most embarrassing moment ever?
Can’t tell you, it’s too embarrassing (laughs).

Okay… next… Long drives or candle lite dinner?
Long drives.

IMG_0978

Your favorite movie?
Agneepath (the original) and Eternal Sunshine Of A Spotless Mind.

Your favorite book other than Knocked Up written by me?
Animal Farm by George Orwell

If a movie is made on your life, whom do you want to play your character?
Me Of course!

Other than you I meant…
No one can play me better than myself!

Okay fine… moving on (smiles). The most underrated actor in India?
So many of them (counts on his fingers) Sanjay Mishra, Akshay Khanna, Javed Jafari, Gajraj Rao and Sumeet Vyas (winks).

Hmm… impressive… Okay now, the most overrated actor in India?
Again so many… (about to start counting his fingers, shakes his head and smiles) can’t name them (winks).

Huh? Okay, your dream director?
Raju Hirani and Woody Allen

Permanent Roommates or Bang Baaja Baraat?
Permanent Roommates always!

Is there is a Permanent Roommates 3 happening in the future?
I’m sure there will be (smiles) fingers crossed… See (crosses fingers and shows me, and smiles).

Any other projects you are doing with TVF?
Many, but nothing fixed yet.

It was a pleasure having you on Chai With Shai Sumeet and before we conclude what advice do you want to give your fans?
There’s light somewhere, it may not be much light, but it beats the darkness, be on the watch, the God’s will offer you chances, know them, take them, you are marvelous, the God’s wait to delight in you ( a small quote from The laughing heart by Charles Bukowski)
Be cooool!

There is a good news for all http://www.CHAIWITHSHAI.com fans… We have exclusively tied up with www.furlenco.com India’s largest online home furniture rental store. Use code CHAIWITHSHAI at checkout and get ONE MONTH RENT FREE!!!