Furlenco, India’s first and largest online furniture rental company revealed the first look of its infomercial — Truth or Dare with Dad — in association with web series pioneer, TVF (The Viral Fever), a popular digital content platform, at Pune’s Hard Rock Café on 15th April 2016. The furniture rental giant also announced its expansion plans in the city amidst a mixed audience including media, first few customers of Furlenco from Pune, TVF Team, Furlenco exec team, Members from Lightbox Venture Capital team and many more.
Truth or Dare with Dad is a hilarious sketch between father and son…and friend, as they go through a grueling fun game of Truth or Dare. Starring everyone’s favorite from the TVF team, Jitendra Kumar (lovingly known as Jeetu!) enjoy the infomercial as Jeetu teaches his Dad the game and learns many a new thing along the way!
Truth or Dare with Dad is written by Chandan Kumar and directed by Raghav Subbu from Team TVF.
Based out of Bangalore, Furlenco was established in the year 2012, followed by its Mumbai launch in October 2015 with the purpose of elevating the living standards of urban aspirers who often end up compromising on their need for a good-looking home due to lack of desirable and convenient solutions. Furlenco gives them access to premium and aspirational products which can be used for as long as it is required, without investing heavily in buying it. After beautifying 5000+ homes in Bangalore and Mumbai in the past one year, Furlenco made its grand entry into the Pune market riding on a campaign with Uber on 1st April. The Pune operations will coincide with launch of three new offerings including a Chill Zone, Bachelor’s Pad and Sleepover. Customers can place their orders online at Furlenco and get free doorstep delivery and installations within a week. They can also swap furniture annually based on their needs.
Commenting on the launch, Ajith Mohan Karimpana, Founder and CEO of Furlenco said, “TVF is an immensely popular youth-centric digital content platform in our country, which boasts of more than 15,00,000 viewers. The idea of launching an infomercial with TVF came from a simple thought of introducing Furlenco to the youth of this city as well as all the other metropolitan cities, who are also our target group. We aim to make aspirations of Pune’s aspirers more accessible by providing premium designer furniture on rent. They can now Have Everything and Buy Nothing.”
Having pioneered the web series genre in India and created two very successful web series Permanent Roommates and Pitchers, Arunabh Kumar, Founder & Creative Experiment Officer, The Viral Fever (TVF) says, “Furlenco has made lives of young working professionals simpler without burning a hole in their pockets. As the fan base of TVF is primarily the youth – this collaboration was really exciting for us.”
Added TVF’s Jitendra Kumar who stars in the infomercial and who was present at the teaser launch, “It’s a great concept and I must thank Furlenco for giving an opportunity to anyone and everyone to rent beautiful and aspirational pieces of furniture nicely put in as an experience. Now I do not get a cold feet, thinking of purchasing furniture as disposing them used to be a bigger challenge. With Furlenco I do not have to get tied down to my furniture and with the free swap facility I can get a beautiful looking home every year.”
The infomercial launch event was followed by cocktails and dinner.
From the living room to bedroom and dining, Furlenco makes furnishing a house quick, easy and affordable. Carefully designed & curated, Furlenco’s premium furniture packages come with exquisite soft furnishing, home decor and accessories on a monthly subscription fee. This Pune launch is a part of Furlenco’s nationwide expansion, which it will follow by setting up its operations across every tier 1 city in India. By reaching out to every urban Indian on the move, Furlenco envisions to create a successful global name in the rental furniture service category and provide a seamless rental experience to all its customers.
Furlenco, India’s first and largest online home furniture rental company makes furnishing a home quick, easy and affordable, a novel concept unheard of so far. Furlenco’s design process is user-inspired, allowing them to offer furniture that truly enhances customer’s lives. Apart from quick deliveries and free set-up, Furlenco also pairs every unit of furniture with matching home décor and soft furnishing, allowing you to furnish your entire home in one click.
The point to be noted here is that the infomercial within 3 days of it’s launch on TVF Play and YouTube connected largely with the youth and is one of the highest viewed and trending videos on YouTube today. Watch the infomercial below;