Source: blog.celoxis.com
Source: blog.celoxis.com

It’s been a while since Knocked Up my debut novel released and I have been getting a lot of inquiries from my fans and readers asking about my next book. So finally after 6 years my next novel is going to release this ‘Children’s Day’ i.e. 14th November, titled Alfie The Elf.

Alfie is one of my favorite characters I have created and I am proud to say that I finished the manuscript in 7 days flat. Alfie is cute, he is brave, he is magical and he believes in making this world a beautiful place to live for each and every kind of being. He goes through a lot of hardships in life but he never gives up on hope and faith which leads him to become a real life HERO!

I approached a lot of publishers in India who discouraged me from releasing this book saying Christmas and Santa Claus themed books will never do well in India, as readers will not accept a local author writing about the same. They also told me that because of this reason, there are no Indian books based on these themes. I was also advised by few literary agents to change my name to a foreign sounding name so that publishers and readers will accept my book. However, when I did a small research group study involving 100 individuals of different age groups, where I handed over chapters of Alfie they all came back saying that it is a wonderful story and they want to read the full book, in turn giving me the confidence to release my book independently.  Sorry if I sound pompous and trying to pull up your expectations for the book, but wait until it is released, I am sure you will love Alfie :).

Now you might ask who is my target audience. Then the answer is anybody and everybody who has a child hidden within him/her will love this book :). Now, here is the synopsis of Alfie The Elf for you all. Also, I will be posting a few sample chapters along with the original cover for the book in a couple of days. I hope you love the book and Alfie the way I loved creating him 🙂

Synopsis: Alfie is a 14-year-old orphaned midget. He has just one wish – to grow tall. He believes that would help him gain lots of adoring friends and even impress Charlene, the girl of his dreams. He tries all tricks and tips to increase his height, but to no avail. Finally, he pins all his hopes on a miracle by writing to Santa and stays ‘good’ through the year. Christmas arrives, but Alfie’s wish doesn’t get fulfilled. Hurt, and deeply disappointed, Alfie runs away from his orphanage to look for Santa. That is only the beginning of a fantastical journey that takes him across mythical lands where he meets creatures straight out of fairy tales. With a wicked wizard out to dominate the universe and a worried Santa with his share of woes, Alfie has his hands full. Will he be able to achieve his dream? With the help of his best friend, Bullet, a pug and Pedro, an owl, he just might!

To grab a copy of Alfie The Elf please visit any of the leading bookstores eg; Amazon.com, Amazon.in, Flipkart, Branes&Noble, Infibeam, Shopclues etc. or just click here

Alfie The Elf Shaiju Mathew
Meet the gang of Alfie

You can reach out to me on authorshaiju@gmail.com or on my twitter – @shaijumathew profile 🙂

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